W4W-Nepal Fundraising Event



On Wednesday, November 14, 2012, 8:00 PM
Tara’s Himalayan Cuisine  in Culver City,  will host a Waves For Water “Nepal Fundraising Event”.


The event’s purpose is to raise funds and support for Waves For Water’s upcoming project, which will bring safe drinking water to more than 10,000 people in Nepal.

During the November 14 event, Jack and Jon Rose, of Waves For Water, will join Daisy Swan www.daisyswan.com, Natalie Compagno http://travelbooks.com, Tara Gurung Black and radio host Sunny Chayes, in a conversation about inventing a career that combines making a living with having fun, adventure travel and helping others. The evening will also include wine, hors d’oeuvres courtesy of the restaurant a raffle, and hosted valet parking.

Event guests will be able to purchase water filters that Jon & Jack will be bring to Nepal soon after the November 14 event. Each filter costs $50.00, and brings safe drinking water to over 100 people. Event attendees will also be able to make monetary donations on-site. Those who cannot attend the event but wish to make a donation to this cause, can do so at http://news.wavesforwater.org/2012/11/3454/ please note “For Nepal”


Event Details:
Tara’s Himalayan Cuisine is located at:
10855 Venice Boulevard
Los Angeles, CA 90034

The November 14 event is open to the public.
RSVPs are encouraged to:
Anna Ferguson

For more information about the event please contact:
Anna Ferguson
or visit:  www.daisyswan.com/career-coaching/resources/calendar-of-events.

Chicago Ideas Week



Just finished my speech here at Chicago Ideas Week – am so honored to be a part of this! Now sitting here watching the next speaker after me – oh just some guy named Robert F Kennedy Jr…!! (upper right pic is him). He’s such a badass… JR

W4W Feature in Malibu Mag




Written by Sonja Magdevski

Jon Rose had no intention of becoming a missionary for clean water. He was just doing his job. As a celebrated professional surfer, he was on yet another journey to catch great waves on the open sea off the coast of Sumatra in the fall of 2009. As Rose and his buddies were sailing back to shore, they discovered a 7.6 magnitude earthquake had erupted under the ocean floor beneath them, devastating the Indonesian coast, of which Padang was the hardest hit. They were directly in line with the city.
Part of Rose’s original intention on this trip was to quietly distribute water filters to villagers in Bali, which he had purchased. For a former pro surfer like himself, Bali was a regular stomping ground. Rose’s father, Jack, had helped supply the filters. He ran a nonprofit called RainCatcher, which taught African villagers how to filter rainwater. While his father had always inspired him, nonprofit work was not something to which Rose was ready to dedicate his life. His primary focus was surfing. He figured he’d dabble in it a bit under the radar and enlist his surfing comrades to help out, too. Many surfers regularly travel to remote destinations in developing countries where poverty is an issue. This was to be his first trial run.
Instead, Rose was thrust into a position he had never been before ‘ that of a disaster relief worker, though at the time those words meant nothing to him; he was simply reacting on instinct and blind faith. He took his filters and climbed ashore amid the panic during the first hours after the quake. National and international aid organizations had yet to arrive. The scene was chaos. Smoke, fire, death and destruction. No dramatization. Everyone’s priority was triage. A man directed him to a local Red Cross center where Rose set up his filtration systems. Workers were collecting bodies. He was eager to provide the workers with clean drinking water. The locals were more interested in using this filtered water to clean the wounded.
“I would have never thought about that,” Rose recounted recently on a rare trip home to Southern California after logging in 500,000 airline miles on Waves for Water (W4W) missions last year. He spends at least two weeks of every month on the road to places like Haiti, Afghanistan, Liberia and Indonesia providing clean water filtration systems for impoverished people around the world, who are trapped in the massive void between the filtration technology that exists and the lack of infrastructure that further buries their needs. “Sumatra was an intense crash course over those first 30 hours in international aid work, disaster relief, local aid work and politics. I was thrust in the middle of it with all guns blazing. It affected me tenfold. It was a divine thing. The fact that I was there, had these assets on me and that I had the accessibility throughout the city, I got to learn and see firsthand, under the most trying and extreme circumstances, how effective these solutions are and how much of an impact they can have.”
Rose happily confesses that W4W is his new muse. He is obsessed with providing clean water to every person around the world who needs it. “No one can give me a good reason why it can’t be otherwise,” he said. What W4W has accomplished in its short lifespan is remarkable. It has partnered with a range of notable global organizations such as the U.N. and Compassion International in Haiti to provide clean water to the millions affected by the January 2010 earthquake that killed 300,000 people. Its mission in Brazil has spanned across the entire country from the poorest favela communities in São Paulo to the indigenous tribes deep in the Amazon. The list continues: Pakistan flood relief, the Bali project, Uganda, Japan after the 9.0 earthquake and tsunami in March 2011, and an Afghanistan campaign where W4W partners with a U.S. military battalion called The Wolfhounds stationed in the Kunar province. People ask Rose all the time what his secret is. “Our program is transparent, easy to understand, measurable and effective, and people have been gravitating toward it,” he said. “It’s really quite simple: We do what we say we are going to do.”
With a shoestring staff and no permanent office, W4W ‘ a nonprofit largely supported by California-based sportswear brand Hurley ‘ engages in what Rose calls “guerilla humanitarianism the third way.” He works with organizations and/or donors that have funding allocated for sanitation programs. This can be the United Nations or the Red Cross, corporate sponsors or individuals who want to make a difference. W4W is the implementing partner in the agreement that provides the service ‘ clean water using filtration systems that are easy to use and inexpensive to buy. The membrane filter that cleans the water is the same technology used to clean blood for dialysis. All it takes is a bucket and hose to implement. The community- or family-size filter cost $50 and $25, respectively. Ultimately, the only thing preventing someone from having clean water is someone else’s ability to purchase these systems and get them where they need to be.
Once in a country, W4W immediately looks to establish local connections with people on the ground, those who understand the circumstances and cultural sensitivities of the area. W4W sets up networks through youth groups, hospitals and religious and community centers, and engages in what Rose calls “train the trainer,” wherein locals ultimately provide the footprint for clean water filtration systems, not W4W. This does two things: empowers local populations to implement a singular device that provides reverberating health benefits through hygiene, while not misappropriating valuable resources by supporting an outside foreign staff ‘ money Rose believes is better used to purchase more filtration systems. W4W revisits locations at regular intervals to check on accountability.
“It is a total empowerment program where the solution speaks for itself,” Rose said. “These people don’t have to trust me. If you train and distribute 10 filters to 10 people, all you need is one person to really use it. Once their baby doesn’t have diarrhea, for instance, for the first time in its life, then they’re completely on board, and they tell everyone else about their new discovery. This thing is amazing, and it works. It becomes a symbol of health for their family and the community.”

PHOTOS: Waves for Water (W4W) founder Jon Rose and Executive Director Christian Troy share a glass of clean water with local women in Afghanistan: Afghani women learn to operate a clean water filtration system Ӣ Jon Rose instructing kids in Indonesia on the filter Ӣ A Peruvian woman uses a filtration device provided by W4W Ӣ A rural community in Afghanistan enjoys access to filtered water thanks to W4W

ESPN – The war on dirty water in Afghanistan


About six months ago a U.S. Army Captain by the name of Michael Brabner reached out to us (Waves For Water) through our website. His battalion, called The Wolfhounds, is stationed in Northern Afghanistan in the Kunar Provence. He contacted us to see if we’d be interested in doing a project to help the Afghan communities in his unit’s area of operation. He said that there were about five villages in his area and none of them had access to potable water. Apparently the Kunar River, which every village is built along, is their only source of water. And since everything (I mean EVERYTHING) is dumped into it, waterborne illnesses cripples these communities.


SWU Forum – Brazil


Panelists - Jon Rose, Fabio Feldman (right of Jon Rose), David De Rothschild (next to Fabio), and Celine Cousteau (far right)

Hey Friends!

In route home from SWU Forum and wanted to send a few pics…

Was really an incredible moment in the Waves For Water journey…

There was an incredibly inspiring range of speakers – Neil Young was an obvious highlight and talked on the first of two panels on day one (was also his 65th birthday) about how we can all make this world a better place…

I spoke (and showed our Amazon video) the second day alongside Fabio Feldman (former Brazilian politician turned environmentalist bad-ass), David De Rothschild, and Celine Cousteau (Jacques granddaughter) – a panel I was deeply humbled and grateful to be a part of…

Then the last and final panel of the symposium spoke shortly after ours… including Sir Bob Geldof giving the final speech. I’ll just say one thing – Sir Bob is an absolute living legend!
His speech was incredibly inspiring and authentic – I’m still reeling from it…

I feel deeply honored to have been able to join Sir Bob, Neil, and the others in this experience… to help them shed light on the positive change thats occurring in our world, and not just the negative we hear about so often.

Thanks for embarking on this journey with me… it really is just the beginning…


PS – in addition to the 1500 people in the auditorium watching the forum, I was told that the online numbers were roughly 1.5 million unique views each day.


Our Amazon video played on the big screen behind our chairs on stage

Neil Young

Sir Bob!!!

HUCK Magazine (UK) features Waves for Water


Former pro surfer Jon Rose is sidestepping the bureaucracy of aid  organisations and providing clean water for the people who need it most.

Text Giuliano Cedroni & photography Vavá Ribeiro

Jon Rose looks like a regular surf dude: tan skin, pale blue  eyes, and a friendly smile on his face. But for over a decade  this former WCT top surfer mingled with the ”˜Irons’ and  ”˜Slaters’ of the professional surf circus in search of great waves,  trophies, girls and cash. Even though he never made it to the  very top, young Jon travelled the world looking for action in  the remotest places. His passport is a collection of exotic stamps:  Indonesia, Hawaii, South Africa, Brazil, Peru, Tahiti. But knowing  he would never make the big-time, Jon retired at the age
of thirty-one.
A bit lost after the dreamy lifestyle of the surf circuit, Jon  took inspiration from his father, Jack Rose — who had worked in  Africa helping people catch and filter rainwater — and travelled  to Sumatra Island, Indonesia, with some simple filters in his  backpack. It was during this surf trip, in 2009, that Jon felt a slight  shake on his boat — an echo of the 7.6 magnitude earthquake that  caused a tsunami killing over 1,000 people, and leaving 100,000  homeless. Surviving without a scratch, Jon decided to go inland  to deliver the filters where they were needed. He didn’t know it  yet, but this was the birth of Waves 4 Water.
“After helping people in Sumatra, delivering filters and  teaching people how to use them, I knew that this is what I  wanted to do with my life,” says Jon, comfortably seated in  the open garden of Loducca, a fancy advertising agency in  São Paulo, Brazil. “We’re the black sheep of NGOs, because we  don’t operate like them, buying cars and trucks, spending a lot  on infrastructure and personnel, hiring foreigners to do the job.  That’s an old model, a ridiculous model, if you ask me. They  hire a guy from Ireland to do the transportation in Haiti, and an  Australian to do the security in Uganda. Why not the locals?”
Waves 4 Water is an NGO that delivers water filters to people  who need them. Whenever there’s a natural disaster, such as  the earthquakes in Haiti and Japan, Jon and his two employees  go to action. Getting funds from brands like Hurley, a Nike surf  subsidiary, or humanitarian organisations such as Red Cross,  Jon and his staff buy the filters in the US and fly to the ground-zero  areas where they hire local people to help distribute them.  “I’ve learned everything from surf,” Jon acknowledges. “Like,  how to be able to adapt; to be out of your comfort zone and yet  manage to deal with it.”
After dropping a couple dozen filters to people during  the flood in Rio de Janeiro, Brazil, last January, Jon and  photographer Vavá Ribeiro joined forces with a few other  surfers such as Guga Ketzer, a creative director from Loducca  ad agency, and set up an expedition this summer to the Amazon
River. Their mission? To check the quality of drinking water for  the people living around the largest water reserve on the globe.
“What the Amazon people don’t realise is that the water from  the river is not clean,” says Jon. “At least not clean enough to
drink it. So we got there, filtered a few glasses and showed  them the results. They were astonished.”  Jon and his small team have delivered over 100,000 filters  so far to places like Kenya, Uganda, Pakistan, Indonesia, Japan,  Brazil and Haiti. “The idea is to get in, act, and get out as soon
as we can, so the local authorities don’t even have the time to  tell us what we can and what we cannot do,” says Jon about  their guerrilla approach. “Sometimes we have sixty people  working with us and it blows me away!”  Each filter delivered by Waves 4 Water costs fifty US dollars
and provides clean water to 100 people per day for up to five  years. The device can be used with any plastic bucket by making  a whole in the bottom and the filters are easy to transport. Jon  may have already worked side by side with the Red Cross and  the UN this year, but he plans to grow his outreach significantly  in the future. “One in six people still don’t have access to clean  water,” says Jon, “and that’s ridiculous.”

You can download the full PDF article here

Outside Magazine Features W4W


Rose in Port-au-Prince, Haiti Photographer: Mark Chioniere


Bright Idea: DIY Disaster Relief


In September 2009, California surfer Jon Rose was sailing toward the island of Sumatra, carrying ten water filters that he planned to deliver to a rural community while enjoying a surf trip in Indonesia. Rose was looking to move on from his career as a Quiksilver-sponsored surfing pro. Inspired by his father’s nonprofit, RainCatcher, which teaches African villagers how to filter rainwater, he hit upon the idea of recruiting surfers to deliver water filters in their travels through developing countries. He thought it would be a pet project. Then, on his first mission, an earthquake hit nearby, devastating the city of Padang. “It was like divine intervention,” Rose says. “Like, ”˜OK, this is your life. This is what you’re doing.’”‰”

Rose’s organization,  Waves for Water, has since provided some 2.5 million people access to safe water, delivering more than 75,000 simple portable filters, which can be used with local water supplies and whatever buckets are at hand, cutting out the need to dig wells or use purification chemicals. The group is one part viral campaign’looking for volunteers to buy and distribute filters abroad’and one part action squad, running relief and improvement programs in Haiti, Brazil, Pakistan, Indonesia, Kenya, Uganda, India, and Liberia. It’s a style that Rose refers to as “black ops” or “guerrilla humanitarianism,” which he defines as working “under the radar and around the red tape.” That means a lean budget and a skeleton staff that coordinates with locals on the ground and moves into and out of target areas quickly.

Those years he spent far off the beaten path prepared him for his new job, Rose says. “It’s sort of the same way I felt about surfing as a kid,” he says. “But it’s greater.”

View actual article here