Sambazon Warriors


Pioneers in the beverage industry, Sambazon, asked the question, “What can we do with the strength, success & leadership position we’ve developed in our industry?

The answer is ‘Sambazon Warrior Up’ – an international campaign launched August 10, featuring a selection of characters in Jon’s generation who are asking the same question:

“How can I apply the strength, success & leadership, built up over my entire career, to a variety of global causes and challenges”. In other words,

“How can I, one person in the big world, make a difference?”

Waves for Water Partners with Hurley


We can now announce something that’s been in the works recently which you can read all about over at Hurley putting stake in ground on water.

Many other companies in the industry also work on environmental and humanitarian causes, including Sole Technology, which is working to become carbon neutral by 2020, and Volcom, which banned single use water bottles at the company and recently collected 5,000 pairs of jeans for the homeless, among other efforts. On the water issue, Hurley is working with Rob Machado, Hurley’s marquee surfer who has worked to raise awareness about water issues for years, and partnering with two groups that are also focused on water: Waves For Water, which brings water filters to those around the world that need clean drinking water, and The Ecology Center, a San Juan Capistrano nonprofit that teaches the public about sustainable living.

The partnerships will go beyond writing a check. Hurley will collaborate with the organizations to raise awareness and help on specific future projects by speaking to its audience about the issue.

Hurley has decided to take on the issue of water as a major focus of the company, right up there with its support and concentration on surf and art.”We are putting our stake in the ground,” Bob Hurley said. “Water is so important, we as a company are setting out on a journey to do something about it.”

“This is our effort to get behind something that matters as part of the fabric of our company”.

Evan Marks, the executive director of The Ecology Center, said his group had decided separately to take on water as a major focus. Then he met Roger at the center, and they later decided to team up.

The commitment he’s seen from Hurley is exponentially higher than what he has experienced from other nonprofits and companies involved in the center.”

It’s not about a donation, It’s about a partnership where we can be empowered by each other. Together, we’ll have a loud voice that is inspiring and energizing to youth as a primary target.

Waves For Water founder Jon Rose said the Hurley partnership will help take his efforts to a new level.

“They can use their existing platforms within their brand to help market and promote our program,” said Jon, whose group recently distributed 4,000 filters in Haiti. Getting the word out to more people will allow the group to raise more money to buy and distribute more filters.

“In my mind it’s a great marriage,” Jon said. “They have the desire and the resources and I have the desire and the program.”

Hurley will also continue to build on its previous efforts, such as eliminating 90% of plastic bottles at the Hurley Pro at Trestles by having water dispensers and steel bottles available on the beach.

“We really feel that should be the standard at every event,” Rob said, and expect a big message and push at the Hurley U.S. Open.

The statistic that really got Roger and Bob thinking about doing more is one out of six people in the world do not have access to clean water, according to the World Health Organization, and that number could soon be one in four.

“It’s really weird to think that that many people don’t have access to clean water,” Bob said.

Bob said Rob has been ahead on this for years, helping to dig a well for a village in Sumba and speaking to kids about the water issue and other environmental concerns through his foundation.

“This is our issue on a long term basis,” Roger said. “By working with good partners with the same vision, who knows what we can do.”

Thanks to Hurley for joining our efforts to bring clean water to a thirsty world!

Indonesia Relief


New post today on the Orange County Register blog, OC surfers bring clean water to devastated regions, about Jon Rose, Greg Long, and the efforts of Waves For Water and Save the Waves to bring clean water to Sumatra, Chile and Haiti.

When big-wave surfer Greg Long got a first-hand glimpse of the coastal region of Chile, he was heartbroken.

Here was a land he had become so fond of, not just because of the world-class waves, but also because of the kind-hearted people he’s encountered on his many trips to the coastal regions.

But after the 8.8 earthquake hit late February, and a tsunami crashed upon the shore, structures and buildings were wiped out, like they had never existed. Schools crumbled and collapsed. Hundreds of thousands were without homes. Read More

If you recall previous stories I’ve written, Rose was near Sumatra when a 7.9 earthquake hit last September. He rushed to the crumbled city with 10 filters he had in a bag — in the early hours before international relief had even showed up — to get clean water to the Red Cross.


Sumatra Earthquake Relief


Orange County ( – An Orange County surfer was visiting Indonesia when the massive earthquake happened on September 30th .

John Rose was on the ocean when the magnitude-7.6 earthquake hit the area, and had no idea what had just taken place until his boat pulled into harbor to find the devastation. Instead of getting out of there, Rose jumped in to do what he could to help… including delivering clean drinking water to survivors. He just returned home with remarkable images from the area and stories to tell.

“No matter what, I am sure that I was in the middle of a miracle in being here with the water filter technology that I had, in a place that so desperately needed it. Breathtaking experience. Twelve crucial hours in an environment that I hope we will all never live to see. Lives were saved with those filters. My heart goes out to these people.

Digital version of the OC Register cover story for Tuesday, 10/20/09

Radio interview:

Excerpts from ESPN story:

“In a setting that was constantly bombarded with bad news we all sat there and looked at one another with huge smiles and a sense of accomplishment. It was beautiful”

“I had 10 ceramic water filters in my bag that I had planned on using for my upcoming Bali trip, and immediately became consumed with trying to get these filters into Padang and in the hands of relief efforts. I knew the significant impact my filters could have and had to act.”

“The drive through Padang to the Red Cross station felt like something out of a battle scene in a Terminator movie. Smoke and rubble was everywhere, people were yelling, while others absently stood there smoking cigarettes, frozen in a state of shock. It was so soon after the quake that it seemed there was no real understanding of what happened or more importantly, what to do. Everyone just looked helpless.”

Building in Sumatra demolished by the quake

“At one point we were standing next to what used to be a little shopping center and I heard faint voices crying for help from beneath the ruble.”

“I found their best English speaking representative. His name was Alfri. I asked if they needed water filters. Their eye’s popped out of their heads as if I had just said they won the lottery. It was a look I will never forget as long as I live. They said access to clean water was one of their biggest challenges, and not just for drinking but also to use in cleaning and treating the wounded.”

“After driving around for a couple hours we found clear, plastic, five-gallon canisters that are probably used to store gasoline. I bought four of them with hopes of setting up two fully operational systems by the end of the day.
We finally made it back to the Red Cross, it was time to get creative and start assembling the system. The next couple hours were magical. Red Cross workers and I collaborated on various ideas and methods of how to modify the new materials and make them into working filtration systems. I had my Gerber seven-inch knife packed in my bag and I used that to cut through the hard plastic, make holes, and slices wherever needed. The whole process was a team effort and truly would not have worked without everyone’s input.

Jon demonstrates hoe the water filters work

Finally we had finished one system. It wasn’t the prettiest thing but it seemed to have everything in its right place. We went out behind the building to a well that sat in direct sunlight. He said there’s water in here, but it’s completely contaminated. He said there are well’s like this attached to the rear of most buildings but no one ever uses them because they are too dirty.
I told him this is what these filters are made for so we lowered a bucket into the brownish-yellow water. At close glance the water was even more horrific than I thought. It was a rich yellow color filled with algae and other clumps of who know what floating in it. We walked back to the system and poured the water in. It takes about an hour for an entire paint bucket to filter so I was assuming it’d be about the same for this system.

Jon Rose provides filters to Sumatra victims

By day’s end there were two fully operational filtration systems and a dozen people who were now well educated in the technology. I left the other eight filters with Alfri and he said that the flowing day he would gather more materials and personally distribute them to different Red Cross station around the region.”

He asked me one thing as I was leaving, “When can we get more filters?”

“I left Alfri that evening with a new mission: To get home as soon as possible and find a way to get him more filters. It took me 60 hours to finally get home. I have been home for a couple days and everything I experienced is just now sinking in. I have been tirelessly reflecting on all the things I saw. Going through every emotion known to man.

“I sit here completely humbled” — Jon Rose